The person behind Ninety10 AI.

March 2025. My body pulled the emergency brake.

Organ failure, a hospital room, and for a moment the question of whether I would walk back out. In a room like that, everything falls away. Your title, your to-do list, your status. What remains is what truly counts: the people you love.

The doctors said: choose something quiet, slow down. I looked at my four children and knew it at once. I want to be there as they grow up, without erasing myself in work that does not fit me, and I happen to love a challenge.

I looked for another way. One where I would not have to choose between my health, work that energizes me, and time with my family. That way turned out to be AI.

That is Ninety10 AI. My mission: let AI carry 90% of the workload. I am working towards it every day. Meanwhile, I already spend almost 90% of my time on things I truly love, with AI by my side.

For fifteen years I learned the trade from the inside, at KPMG, Belfius and ING. Always for others. What I built for myself, I now teach to self-employed people and entrepreneurs: how to let AI carry the heavy lifting and keep what only you can do.

You do not have to choose between impact and a life. I thought you did, for a long time. A hospital room taught me otherwise, and I chose both. That is what I want for you.

Ninety10 AI was born in that room, in March.
It's never the tools. It's always you.

More about my background on LinkedIn