Last updated: 30 September 2026
Who are we?
NINETY10 AI BV, Boterstraat 56, 3120 Tremelo, Belgium. Company number and VAT number: BE 1039.732.112. Represented by Dorien Van Driessche. Questions about your data? Email dorien@ninety10ai.com.
What data do we collect?
Through forms on this website: your name, email address, phone number, country, company name, sector or team size, and the text you write yourself.
When you sign up for a training or buy a service: what we need to send you an invoice. That is your name, company name, address, email address, phone number, and VAT number if you buy as a business. Without that data we cannot invoice you, and so we cannot sign you up. If you pay online, Stripe processes your payment details. We never see your card number.
During a training or assignment: your emails to us and the documents you give us yourself.
On the website itself: we use no cookies, no Google Analytics and no advertising pixels. The fonts on this site come from Google Fonts. Because of that, Google sees your IP address when you open a page. A small script remembers, during your visit, which link you came in through. That stays in your own browser and is not sent anywhere.
How we work with AI
Ninety10 AI works with AI itself. We would rather tell you that up front.
- What for: AI helps us sort emails and prepare replies. AI also helps us read and summarise documents you give us. Dorien reads every personal reply to you before it goes out. Only the automatic confirmation after a form is sent on its own.
- Analyses only after you agree: if we want to use AI to analyse your business data or documents, we ask you first. If you say no, it does not happen, or we do it without AI. Where possible, leave out the names of your clients or employees before you send anything.
- Not in our standing AI settings: your data does not go into the standing instructions or the knowledge base of our AI. We delete conversations containing your data within 30 days after the assignment ends.
- Training: the setting that lets the AI provider train on our conversations is switched off.
- At the provider: after deletion, the AI provider keeps a conversation for up to 30 days by default. Longer if it is flagged for abuse review, or if we send it in ourselves as feedback.
- Where your documents are stored: today still in Apple iCloud, with an automatic backup in Google Workspace. We are moving them to Google Workspace. After that they follow the retention periods below.
Ninety10 AI is an AI company, so working with AI is part of everything we do. That is why it is on every form, and you tick that you agree with it. Questions about how we handle your data? Just let us know at dorien@ninety10ai.com.
What do we use your data for, and why are we allowed to?
- Answering your question and proposing a conversation: because you ask for it.
- Carrying out your training or assignment, including sorting your emails and reading documents you give us: to carry out our agreement with you.
- Invoicing and bookkeeping: because the law requires it.
- AI analyses of what you give us: to carry out our agreement with you. We ask for your agreement up front.
- Our newsletter: only with your consent.
- Putting your feedback on the website as a testimonial: only with your consent.
You can withdraw your consent at any time via dorien@ninety10ai.com. What we did with your consent before that moment remains valid. We never sell your data and never pass it on for advertising.
Who processes data for us?
- Google Workspace (email, documents, calendar, backup): with a data processing agreement. Your data is stored on servers in Europe.
- Google Fonts (website fonts): USA.
- Netlify (website and forms): USA.
- Resend (automatic confirmation email after a form): USA.
- Stripe (online payments): Ireland and USA.
- Billit (invoices and e-invoices via Peppol): Belgium.
- Anthropic (Claude, our AI tool): USA. Anthropic currently offers its Team plan, which includes a data processing agreement, only for multiple users. That is why we work with a subscription without a separate data processing agreement, and our system is built to handle this with care: client documents only go in with your approval or once we have anonymised them. Sorting our emails and preparing replies does happen with this subscription. We are keenly looking forward to the moment Anthropic also includes AI-first businesses, with one CEO and a whole AI team behind them, in its Team plans.
- Apple iCloud (file storage): USA. Also honest here: Apple does not offer a separate data processing agreement for an iCloud account. We are moving client documents to Google Workspace, where that agreement does exist.
- Otter.ai (notes of online calls, only if you agree): USA.
- Notion (workspace and task list): USA, with a data processing agreement.
- Obsidian (notes): the files are stored with us, not with Obsidian. Obsidian itself does not see your data.
- MacWhisper (speech to text): the local version, which runs entirely on our own computer. Recordings and text never leave the computer, and MacWhisper itself does not see your data.
- Skool (online community of our programmes): USA. Also honest here: Skool does not offer a separate data processing agreement.
Would you like to know on what legal basis your data goes to a country outside the EU, or would you like a copy of those arrangements? Email us and we will send it to you per provider.
How long do we keep your data?
- Contact details of people who showed interest: 2 years after the last contact.
- Data of clients and participants: as long as we work together, and 2 years after that.
- Documents you give us for an assignment: until the assignment ends. After that we delete them, unless we agree otherwise.
- Invoices and bookkeeping: as long as accounting and VAT law requires. Today that is 10 years.
- Newsletter: until you unsubscribe.
- Proof that you gave consent: as long as that consent runs, and 2 years after that.
Your rights
You may view your data, have it corrected or have it deleted. You may ask us to do less with your data, or object to what we do with it. You may also ask for a copy to take to another company. Email dorien@ninety10ai.com. We reply within 30 days.
Complaint?
If you are not satisfied, you can file a complaint with the Belgian Data Protection Authority via gegevensbeschermingsautoriteit.be.
AI transparency
This text was drafted with AI and reviewed and approved by me. — Dorien Van Driessche, Ninety10 AI